Lorna Jane Activewear For Active Living by Pronounce
Lorna Jane Clarkson has always been a very active lady. 25 years ago, her desire for attractive, fashionable, high functioning ladies’ activewear launched a lifetime commitment to encouraging the active life of women across the planet. From her home in Brisbane, Australia, the former fitness instructor began designing full time, launching her first store in 1990. Lorna Jane’s line is imbued with her active sensibility, and she feels that women’s pledge to live an active, healthy, full life can be reflected in their workout clothes, their active lifestyles, and their nourished bodies and minds- “When people wear Lorna Jane they are telling the world they want to be fitter, healthier and live a more inspirational life.” Now one of the most popular lifestyle brands of active women’s clothing, Lorna Jane is a label associated with long-lasting, high-fashion, sensible active clothing for the woman who believes in the good things in life.
As word quickly spread about Lorna’s feminine and functional designs, her sisterhood grew with new stores opening across Australia and its first store in the United States in 2012.
There are now over 155 stores worldwide, with the brand inspiring a global online movement embraced by hundreds of thousands of followers. Lorna Jane’s popular online destination Move Nourish Believe is place to learn, grow and be inspired to live active every day.
“Our customers are the culture and essence of our brand and their loyalty has always been incredibly special to me. When people wear Lorna Jane they are telling the world they want to be fitter, healthier and live a more inspirational life.”
Now celebrated as an icon of Australian fashion, Lorna lives and breathes her brand’s values. Her role sees her overseeing the creative direction of her company, directing entire collections and marketing campaigns and paving the way to Active Living through the daily practice of Move Nourish Believe.
Highlights of Lorna’s career include; winning numerous RAQ Fashion Design Awards, receiving the 2011 AMP Capital, BRW Award for Australia’s Outstanding Retailer of the Year, publishing her books Move, Nourish, Believe: The Fit Woman’s Secret Revealed in 2011 and MORE of the Fit Woman’s Secrets in 2013. Lorna’s first cookbook, NOURISH - The Fit Woman’s Cookbook was released in 2014.